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April 19, 2018

Today I am prepping for a brainstorming session that I will be facilitating with one of my partners. The process of helping teams think differently about personas, tactics, and objectives is thrilling to me. Many years back I was trained by the incredible @kandicehernd...

April 2, 2018

Some tips to think about as you built out your marketing and sales strategy.

There are just so many products, services, and technologies aimed at the huge small business market. It’s crazy the opportunity to reach this multi-million-dollar audience. But breaking through...

March 9, 2018

Call it fortuitous, but today on International Women’s Day   I am working on a presentation that I will be giving next week on Women and Selling.  Or shall I call it” Why the Hell are Women so Afraid to Sell”.  Not all of us. (maybe not now) But, I can’t tell you...

Smarketing is my absolutely favorite new concept which I have now decided to claim as my own. All due credit to it goes to Hubspot, who are true believers in the concept (and introduced me to it while I went through their Inbound Marketing certification.) I have been a...

February 13, 2018

Each and every day in business and in life quite frankly, we are faced with a roller coaster of stuff. Honestly, some days you just don’t get the wins you go for.  But, getting over the losses (trust me it happens to us all) will take some motivation and grit...and eve...

As many of you know, I spent almost a decade of my career at Constant Contact. What a fantastic journey it was. Not only the people I met- customers, partners, and co-workers but the knowledge that I learned along the way about digital marketing. I had spent many years...

As a newly minted entrepreneur ( I genuinely love how that sounds), my heart is racing with excitement and anticipation of what lies ahead in this journey. I have my vision. I am working on fine tuning my plan. I take in advice and filter some of it out as well. There...

A career in Sales is a constant roller coaster ride. In order to survive,  you need to develop the ability to get through the good and the bad times with a the right mindset. You can’t be insulted if someone hangs up on you, or replies “delete me from this email list.”...

When I first started in sales, there was zero opportunity to prospect online because the only “online”  that existed was at the corner bagel store!

I started in radio sales and obviously part of the job was to find prospective advertisers. Each morning I  gathered...

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